It all started with a simple idea: Budweiser is out to find the best group of drinking buddies in America.
From there it spiraled into an all encompassing Bud-a-palooza. Drinking teams entered, drinking teams competed, and the best teams went to Las Vegas where they drank a lot of Budweiser and took an equal amount lot of Advil. This is Band of Buds.
Agency: Momentum
