To support the launch of the All-Electric Cadillac LYRIQ, we invited consumers to step into the future at the Cadillac ELECTRIQ Theater. This immersive experience took guests on an incredible journey through Cadillac’s proud past before giving them a jaw-dropping preview of what’s next. Following their time in the theater, guests could experience Cadillac’s EV journey through interactive exhibits before signing up to test drive a LYRIQ. In the end, this experience was directly responsible for dozens of Cadillac sales, including nearly 30 LYRIQ reservations.
Agency: Jack Morton