As one of the leading content management providers in the country, Hyland places a premium on teamwork and collaboration with their clients. When Hyland asked us to help tell that teamwork story in a way that makes some headlines, we asked a simple question: what happens if we take away PGA Tour star and Hyland Ambassador Xander Schauffele’s eyesight? This is the Hyland X Vision Challenge.
Agency: Jack Morton
To build anticipation around the challenge, we produced a couple of teaser videos that ran across Hyland and Xander’s social channels through both organic and paid media.
The reaction was even bigger than we could have imagined. Our silly little idea made its way across the golf and sports landscape, and even inspired a few influencers to take on the X Vision Challenge themselves. It didn’t go as well for them though.
