With a new General Motors Fleet campaign came a new take on the customer testimonial. Designed to feel like an episodic TV show, Behind The Business uses television host John Weisbarth to steer the conversation and give new life a topic that can sometimes can feel boring.
Agency: McCann
Awards: 2019 Effie Finalist
After the long form video was in the can, we created some :15s and :30s to run as pre-roll and rich media, with placements targeted specifically at our Fleet audience.
BEHIND Behind the Business
After an introduction to the customer side of the GM Fleet relationship, we wanted to take Fleet customers behind the business at General Motors to get a glimpse of how one of the world’s largest companies is developing products and services specifically for our Fleet customers.
