For the 2016 D Show, Leo Burnett needed something different from the usual crap ad agencies put out. This is how Uber Events was born. Once the concept was created, we made a phone call to Uber only to find out they don't really do this kind of thing, but they admitted they probably should.
Two weeks later, the algorithm was built, uncle Leo took home some over-served writers and art directors, and Uber Events made news in everything from Fortune to Total Frat Move. So proud.
Agency: Leo Burnett
Awards: 2016 D Show - Best Agency Self Promotion
![Engadget-Uber-Events-Comp_1340_c.jpg](https://images.squarespace-cdn.com/content/v1/5adf4ed996d455fa43a2ffdf/1530117347320-K4NV6E7B2HYDT938Y09I/Engadget-Uber-Events-Comp_1340_c.jpg)
![Uber-Inc-digital-comp_1340_c.jpg](https://images.squarespace-cdn.com/content/v1/5adf4ed996d455fa43a2ffdf/1530117347807-QQGCOS441HQ1JO9NKDTN/Uber-Inc-digital-comp_1340_c.jpg)
![TFM-Uber-Events-Comp_1340_c.jpg](https://images.squarespace-cdn.com/content/v1/5adf4ed996d455fa43a2ffdf/1530117347328-YPSCSMD88RDDB1WV32ID/TFM-Uber-Events-Comp_1340_c.jpg)